Strategic Digital Marketing for Healthcare
This project focused on improving the digital presence, discoverability, and patient acquisition of a local hospital through SEO-led digital marketing and content strategy.
The goal was to make healthcare services easier to find, understand, and trust for local patients, while creating a scalable digital system for long-term growth.
Challenge
Bharathi Hospital lacked a structured digital presence before this project. The hospital did not have an SEO-optimized website, a clearly positioned Google Business Profile, or a consistent social media strategy. As a result, discoverability for key services was low, online patient journeys were unclear, and potential patients relied largely on offline referrals. Medical information was fragmented, making it difficult for users to quickly understand services, timings, and contact points. There was no scalable digital system in place to support long-term growth, patient trust, or consistent inbound engagement across platforms.
Results
I built an SEO-based website and strengthened Bharathi Hospital’s digital presence through Google Business Profile optimization, structured content strategy, and social media marketing. This improved local search visibility, clarified service communication, and created multiple inbound touchpoints for patients. SEO-focused content and profile optimization increased discoverability for key treatments, while consistent social media activity drove engagement and trust. Together, these efforts established a scalable digital growth system that improved user engagement, supported patient acquisition, and contributed to stronger revenue potential through increased inquiries and walk-ins.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Understanding: I first reviewed Bharathi Hospital’s existing online presence, local search visibility, and nearby competitor hospitals. I studied how patients search for hospital services online and identified gaps such as unclear information, low discoverability, and lack of trust signals.
Content & Structure Planning: Based on these insights, I planned clear and simple content for the website and social media. Important information like services, timings, location, and contact details was prioritized to make it easy for users to find and understand.
Website & Google Profile Setup: I built an SEO-based website and optimized the Google Business Profile to improve local search visibility. This helped the hospital appear more clearly when people searched for nearby healthcare services.
Social Media & Marketing Execution: I created consistent social media content focused on service awareness, patient education, and trust-building. This helped improve engagement and encouraged more patient inquiries.
Review & Improvement: I regularly reviewed engagement, search visibility, and inquiry trends and made improvements to strengthen clarity, reach, and long-term growth.
“With the new digital presence and SEO strategy in place, our hospital is now easier to find and communicate with. The work clearly reflects our services, values, and commitment to patient care.”
Dr. Shanthkumar P N
Founder | Bharathi Hospital Tumkur
Conclusion
This project transformed Bharathi Hospital’s digital presence from minimal visibility to a clear, searchable, and trusted online system. By combining an SEO-based website, Google Business Profile optimization, and consistent digital marketing, I improved how patients discover, understand, and engage with the hospital. The result is a scalable digital growth foundation that supports patient trust, stronger engagement, and increased inbound inquiries—creating long-term value for both the hospital and its business grow